As a CEO, you’re always under significant pressure. Even on a good day, you must manage shareholder expectations, navigate constant change, stay ahead of the competition, and handle ever-present and emerging risks while overseeing an entire workforce. Even if everything is running smoothly, you’re probably still thinking about how to keep the momentum going and move the needle even further.
If things aren’t going well, the pressure on you is even more intense. Maybe you’re not achieving goals or hitting targets. Whatever the case, everybody looks to you to guide them through the storm and turn things around. The buck stops with you. You’re the one who has to make the final call.
So what do you do when it’s time to make those game-time decisions? Of course, you could rely on your gut or instinct, but you know that it would be better to look at the numbers. Whether this information is in various spreadsheets or complex software, your teams have likely been collecting, capturing, and recording key insights for years that could help you solve business problems, identify new growth opportunities, and drive profitability.
Unfortunately, using this data to support critical decisions is a lot easier said than done. For example, suppose your data is scattered across various tools or documents. In that case, it can be a headache to access, let alone analyze it, requiring multiple people or systems to pull a report together.
You don’t have the time to wade through multi-page reports or slide decks. Instead, you need to know how your business is doing and the critical metrics across different functions — right now. You need to see the big picture but zoom in and get granular when required, which can be nearly impossible if your data isn’t adequately organized or structured.
But at the end of the day, you still need to make a decision. So you do what any leader would: use what you’ve got.
For example, let’s say you have to sign off on a critical marketing decision. You base your decision on historical data because that’s all you have to leverage and miss a considerable insight into your consumers. Unfortunately, your main competitor had access to real-time data and didn’t miss it. Now you’ve lost market share and fallen behind the competition.
But what if you could make decisions based on what is currently happening in your business? For example, Intelligensee’s data visualization dashboards can pull in metrics from across your organization automatically, so you can always access real-time data.
Now think about what having the most accurate, up-to-date insights at your fingertips could mean for you and your company. For example, maybe you wouldn’t have missed that customer insight that cost you millions of dollars in lost revenue. Or even if you did make the same mistake, you now have valuable real-time insights to course-correct quickly and mitigate those losses.
A CEO’s job is always stressful. But Intelligensee can help make your role a little easier by helping you make faster and more informed data-driven decisions without friction.